Are You Surfing? Or Wiping Out?

No surprise, it’s rough surf out there for businesses. It’s tough to stay on the board — a day-by-day struggle to stay ahead of the latest wave, keep your balance, and keep moving forward.

Of course if we were really surfing, there wouldn’t be any problem figuring out if we were surfing or not. If the sun is shining on your shoulders, the wind is whistling through your hair and you have an enormous grin on your face, you’re surfing. If you’re wet, there’s salt water up your nose and your surfboard is whacking you upside the head, you’re probably not.

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